We are dreaming up a series of letters from some of our most loved women in business. Women we adore, women who wake up each morning and inspire us to be better, push harder. Women who like us, make mistakes, learn lessons and through all of it, thrive.

‘And there is no better place to start than right here. With me, and my journey’.

The Letter Series

by sunday lane

Sunday Lane was born out of pure chance, an absolute dream come true and one hell of a wild ride. For the most part, we’ve been making it up as we go along, growing, creating and dreaming one day at a time. A lot has changed since the beginning of our journey (aside from getting married, bringing Morgan into the world and both quitting our 9-5 jobs) we’ve had ups and we’ve had some very low downs. I was recently thinking about some of the lessons I’ve learnt and what I would say to myself if I could go back. So here it is, a letter to myself.

Trust your gut. Trust your gut, and do not compromise on your style. 

There will come a time when people will ask things of you. You’ll be blessed to be apart of collaborations, competitions, giveaways, custom products, and in the beginning you will be so open to everything. You still get that rush, that beautiful feeling in your stomach when someone chooses you. You have your head down, ferociously working to build your brand. Whatever it takes, big or small, and that is great, for now. Being open to opportunities isn’t a bad thing. Look at where it has led you. But just remember it’s okay to say no. 

As you head full speed ahead into your second year of business with absolutely no signs of slowing down, I want you to remember a few things…

Value your work, value your ideas and your brands worth, value the set of skills that you bring to the table. You are unique and you have value. Recognise it and fight for it. Your time means everything. That hour you spent on someone else for free could have been your next collection, or design. Don’t give away your time so lightly. Your time is growing your business, it is dreaming up new projects and it is time with your son, and that is indispensable.

Don’t jump straight in and say yes to everything. Do your research. Just like the way that you work for weeks on something before you launch it, be sure you know what you’re getting yourself into. Ask questions and when you think you know enough, ask more.

Spend the time on projects you love. Rushing only cultivates doubt. If you want to be confident in what you are putting out into the world, slow down. You have a constant need to always be moving. Your dreams are big and you want everything done now. Morgan will help with that. You will need to learn to go with the flow more but don’t beat yourself up over timing. Trust the universe my dear. It will all come in time.

Call the shots. Don’t let yourself be bossed around or talked into something you can’t 100 percent pour your whole heart into. Be apart of the decision making, take charge even. Don’t be afraid to stand alone in a crowd and make your voice heard. Be the biggest advocate for your own ideas. Take the risk. It could pay off.

Align yourself with the right people. Your people. Collaborations are your friend and when done well can bring a world of love. But don’t just jump into bed with anyone. Find your fit my girl. Make sure it is right for you.

It will pay off. The hard work, the late nights, I promise it will all be worth it. When you look back and see how far you’ve come you will be grateful, and in slight disbelief. You have strengths and weaknesses but that is what makes you magic. Continue being so open but please, for your own sake, trust your gut.

All my love,


The Letter Series

by krystle knight

KKJ was born in 2013 from the love of jewellery and the magical energy I felt when wearing and carrying around little crystals. 

It has been a slow and very organic growth for myself and the brand. I am grateful for every single moment, every single order and every single share on social media. Every single person who supports myself and the brand, and in turn, supports my little family.

Never in my wildest dreams would I have thought that I would be living in Byron Bay, with a baby boy, and a jewellery label that turns 6 this year. Anything is possible.

Krystle, you are much much more than what you think you are. The heart ache, the loss, the tears… oh the tears, the anxiety. It has all brought you to this exact moment.

The universe already has a plan for you. Try, please try to enjoy the ride. 

You are always going to be ok. You have friends and family that will always be there for you. No matter what happens. You are going to be OK.

Please, always trust your intuition, you are much more in tune with your higher self than you think. If you are putting off doing something, or making a decision for KKJ (or personally), you already know the answer within.

Be authentic, be honest, be yourself & everything else will follow.

Slow Down. Please Slow Down. Now that you have a son and you have nearly survived the hardest, most challenging, most sleep deprived, emotional year of your life; put your phone down. Enjoy your time with your son, watch him play and touch and feel things for the first time, watch him take his first roll from his front to back and back to front. His first crawl, his first steps.

Listen to those little sounds, as he tries to say his first words. Hold him while he sleeps and cherish those moment, rather than thinking of all of those little things that need to be done around the house or on emails. They can wait.

Time flies. Be grateful and kind, for all of those little moments in life.

With love always and forever,

Krystle xo